What We Do

Sponsorship

Providing consultancy and sales expertise to Rights Holders;

  • Strategic review of existing strategy and assets.
  • Create the optimum sponsor hierarchy, framework, and rights segmentation
  • Potential sponsor target identification, prospect courting, negotiation and sponsor acquisition
  • Guidance on the contractual process
  • Sponsor account management to facilitate maximum sponsor value from within the rights granted
  • Manage the renewal process

Acquisition and Activation services to Brands

  • Strategic Review of existing sponsorship strategy and assets.
  • Development of sponsorship strategy
  • Rights identification, negotiation and acquisition
  • Guidance on the contractual process
  • Rights activation management to ensure delivery of value to rights fees
  • Facilitate cross sponsor and broadcast partner collaboration
  • Manage the renewal process


Licensing

Create and implement structured Licensing programmes for Rights Holders;

  • License review
  • Consult on the development of licensing assets
  • Devise strategic licensing programme dovetailed to the overall partner hierarchy
  • Identify potential partners
  • Create, implement and oversee the sales process
  • Evaluate partner offers
  • Lead commercial negotiations
  • Advise on the appointment of partners
  • Provide Account management services
  • Oversee renewals

For Brands;

  • License review
  • Consult on the development of specific products to carry the licensed assets
  • Devise strategic licensing programme
  • Identify potential rights properties
  • Create, implement and oversee acquisition process
  • Evaluate partner offers
  • Lead commercial negotiations
  • Advise on the appointment of rights partners
  • Provide account management services
  • Oversee Renewals

All to enhance the Brand and deliver significant product sales revenues through new and existing channels