Sponsorship
Providing consultancy and sales expertise to Rights Holders;
- Strategic review of existing strategy and assets.
- Create the optimum sponsor hierarchy, framework, and rights segmentation
- Potential sponsor target identification, prospect courting, negotiation and sponsor acquisition
- Guidance on the contractual process
- Sponsor account management to facilitate maximum sponsor value from within the rights granted
- Manage the renewal process
Acquisition and Activation services to Brands
- Strategic Review of existing sponsorship strategy and assets.
- Development of sponsorship strategy
- Rights identification, negotiation and acquisition
- Guidance on the contractual process
- Rights activation management to ensure delivery of value to rights fees
- Facilitate cross sponsor and broadcast partner collaboration
- Manage the renewal process
Licensing
Create and implement structured Licensing programmes for Rights
Holders;
- License review
- Consult on the development of licensing assets
- Devise strategic licensing programme dovetailed to the overall
partner hierarchy
- Identify potential partners
- Create, implement and oversee the sales process
- Evaluate partner offers
- Lead commercial negotiations
- Advise on the appointment of partners
- Provide Account management services
- Oversee renewals
For Brands;
- License review
- Consult on the development of specific products to carry the
licensed assets
- Devise strategic licensing programme
- Identify potential rights properties
- Create, implement and oversee acquisition process
- Evaluate partner offers
- Lead commercial negotiations
- Advise on the appointment of rights partners
- Provide account management services
- Oversee Renewals
All to enhance the Brand and deliver significant product sales
revenues through new and existing channels